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Online florist Bloomex fined $1 million over fake ratings

Inside Retail

The retailer admitted it had published misleading star ratings for its products, advertised misleading discounts, and added surcharges that were inadequately disclosed. The ratings included customer reviews for products prepared and delivered outside Australia, and those from people who may not have been Bloomex customers.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis. While luxury and editorial fashion often see diverse age casting as camp, mainstream brands are still catching up.

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ACCC alleges Bloomex Australia duped customers with old reviews and phony discounts

Inside Retail

Bloomex Australia is headed to court after the consumer watchdog accused the online florist of using customer ratings that were seven years out of date and from overseas customers who had not purchased from the Australian arm of the global business, while also advertising “discounts” that were not what they seem. Discounts not what they seem.

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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. In terms of advertising ROI, the most efficient of all TV media is on the national cable networks.

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Joe Browns poaches La Redoute exec as new CEO

Retail Gazette

Bannerman joins from the UK subsidiary of French business La Redoute, where she first joined in 2015 as its chief marketing officer before being promoted to COO in 2018.

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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

Cadbury briefly introduced Vegemite chocolate in 2015, but then said it hadn’t been serious. Among some of the most infamous failures are Harley-Davidson perfume , Bic underwear and Cosmopolitan yogurt. Sometimes the extreme strangeness of an extension can create a buzz around a faded company, even if its sales bomb.

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Sabato De Sarno to hit Milan catwalk on Friday with high stakes Gucci debut

Inside Retail

Bizzarri and the label’s previous creative director Alessandro Michele had been credited with the brand’s soaring success, doubling sales between 2015 and 2019 to nearly 10 billion euros, but lost ground to rivals, who invested heavily in marketing during the pandemic.

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