Southeast Asian retailer Shopee’s long path to profit: Are we there yet?
Inside Retail
JUNE 29, 2022
Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. Some have lost patience and deserted the ship. Advertising revenues have a lot of upside, and so have commissions on marketplace sales.
Let's personalize your content