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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. As a result, ASONTV marketers promote their spending data to retailers.

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Joe Browns poaches La Redoute exec as new CEO

Retail Gazette

Bannerman joins from the UK subsidiary of French business La Redoute, where she first joined in 2015 as its chief marketing officer before being promoted to COO in 2018.

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Introducing a New Product: A Guide

Wiser

Factors like timing, promotions, target audience, and more can affect your chances. New product introduction starts with a promotional strategy and other marketing tactics to raise awareness for the product prior to launch. Well, now is when their marketing team would start advertising for it. If so, what makes yours better?

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. An AMP Use Case.

Marketing 254
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How Buy One, Get One Can Improve Your Sales

Wiser

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

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How to Build Strong Reseller Networks

Wiser

There are ways to prevent price wars from harming your brand, and one of the most popular is an established minimum advertised price (MAP) policy. This is an agreement between you and your reseller that ensures that your products’ prices will not be advertised at a price lower than an established threshold.

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Retail appointments for the week

Inside Retail

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. Mosaic Brands general manager from 2015 to 2020, John Hardy, has been named Esther & Co’s new general manager.

Fashion 130