2015 Advertising Consumer Promotions 
Retail TouchPoints
JANUARY 18, 2021
ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Consumers quarantined in their homes have been watching more television than ever before.
Wiser
APRIL 18, 2023
Factors like timing, promotions, target audience, and more can affect your chances. New product introduction starts with a promotional strategy and other marketing tactics to raise awareness for the product prior to launch. Well, now is when their marketing team would start advertising for it. If so, what makes yours better?
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Retail TouchPoints
MARCH 15, 2022
Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. An AMP Use Case.
Retail TouchPoints
JULY 1, 2020
Greg Matson : A similarity we found was that the best loyalty programs weren’t about accumulating points, but instead leveraging the key strength of what the business and brands do best for its consumers. Instead, this is more of a moment of focus on the consumer base that already exists.
Wiser
SEPTEMBER 7, 2021
Price perception is a reflection of how consumers perceive a company’s pricing strategy. There are ways to prevent price wars from harming your brand, and one of the most popular is an established minimum advertised price (MAP) policy. Understand Reseller Pricing/Promotion Strategies. Consider Selling Direct to Consumer.
Wiser
AUGUST 17, 2018
BOGO is a great discount technique to use to appeal to consumers. Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. Get on shoppers’ good sides with a Buy One, Get One promotion.
Inside Retail
JUNE 29, 2022
Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. Advertising revenues have a lot of upside, and so have commissions on marketplace sales. billion in 2019 to -US$2.6 billion in 2021.
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