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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. million on “refunds, returns, and discounts” in 2018.

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Startups spring from ashes of Big Tech purge

Inside Retail

Nic Szerman lost his job at Meta Platforms in November, just two months after joining full-time, falling victim to a sweeping 13 per cent reduction of its workforce as the advertising market cratered. “As counterintuitive as it may sound, this layoff left me in a really good position,” the 24-year-old said.

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Retail appointments for the week

Inside Retail

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. Mosaic Brands general manager from 2015 to 2020, John Hardy, has been named Esther & Co’s new general manager.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. Sales growth, while still strong, is slowing, returning to its pre-pandemic trajectory. billion in 2019 to -US$2.6 billion in 2021. Competitive edges.

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Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Inside Retail

Digital platforms that specialise in gathering coupon codes and cashback offers have become a popular way for retailers to reach new and existing customers as the online space has become more crowded and traditional forms of advertising have become more costly in recent years. . “We Sasi exited the business in 2015.

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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

Not having eCommerce also means that Primark does not have to subsidize the cost of returns and the return rate for clothing bought online is quite high. Returns made in store are also free. Primark also found that the return rate of items purchased using click and collect was lower than expected. “We

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. After Walmart suffered its first decline in sales in 2015 since 1970, it realized it had to be more aggressive. Core to any eCommerce business is website traffic that returns on a frequent basis.