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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

Cadbury briefly introduced Vegemite chocolate in 2015, but then said it hadn’t been serious. But IBISWorld says sales of beauty products are overwhelmingly through physical stores with “new channels” (mainly online) accounting for only 13.8 What it had wanted to do was to “ generate talk ” about rediscovering favourite flavours.

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FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms

Hunton Andrews Kurth

This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements. In connection with this action, the FTC sent letters to 10 third party review management companies notifying them that avoiding the collection or publication of negative reviews violates the FTC Act.

Fashion 98
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Sabato De Sarno to hit Milan catwalk on Friday with high stakes Gucci debut

Inside Retail

Efforts to regain momentum at the label, which accounts for the bulk of sales and profits at Kering, have prompted broad change in the group’s top management. The group has also taken steps to broaden its revenue sources, announcing plans to buy high end perfumer Creed in June and a 30 per cent stake in fashion label Valentino in July.

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20 Halloween Ads to Inspire Your Own

Small Biz Trends

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids. Amazon Banner.

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4 Benefits of Automated MAP Price Monitoring for Brands

Wiser

In order to protect the prices of their items and uphold their brand equity, many manufacturers have implemented minimum advertised price (MAP) policies with their authorized sellers. Automated minimum advertised price monitoring is the way to go, and here are a few reasons why: No. Why Is Price Monitoring Important?

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Loyalty Is The Key To Survival For Retail

Retail TouchPoints

It’s been estimated that there are 48 trillion reward points worth $360 billion sleeping in customer accounts across the globe. In 2015, he founded Verdes with Brennan McGrath, one of his childhood best friends, and Phil Graham, whom he met while at Mother New York, an early-stage investor in Verdes. As the U.S. Quid pro quo.

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What Is Cybersecurity?

Small Biz Trends

trillion annually by 2025 – this is up from $3 trillion in 2015. They’re interested in valuable targets, they also can tweak their practices to attack easy targets to steal employee and customer records, bank account information, access business finances, and gain access to larger networks. Social Engineering.