Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?
Inside Retail
NOVEMBER 21, 2023
Cadbury briefly introduced Vegemite chocolate in 2015, but then said it hadn’t been serious. But IBISWorld says sales of beauty products are overwhelmingly through physical stores with “new channels” (mainly online) accounting for only 13.8 What it had wanted to do was to “ generate talk ” about rediscovering favourite flavours.
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