FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms
Hunton Andrews Kurth
JANUARY 27, 2022
In connection with this action, the FTC sent letters to 10 third party review management companies notifying them that avoiding the collection or publication of negative reviews violates the FTC Act. This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements.
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