Store Growers

MAY 16, 2019

Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. They didn’t launch on Kickstarter, but they did something very similar when they found out that their products weren’t going to be ready in time for the 2015 holiday season. But it’s hard to capture these searches profitably.

Advertising 52

Advertising Returns Marketing Shopping 52

Retail Geek

JANUARY 12, 2024

No Live Streaming Commerce Still not meaningful in US in 2023 (less than 5% of social commerce in US) Yes Jason Total Score: 3 of 5 Scot : Amazon uses this 2022 setback/slowdown/reversion to the mean for a public resetting of expectations, but behind the scenes they take share and raise the bar on shipping. And that did not happen.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Wiser

MARCH 16, 2021

For online groceries, I would say it really started sometime around 2015/2016 when it really started to take hold and grow tremendously. And then perhaps navigating for you to other customers and to really loop in that word of mouth phenomena and therefore you’re going to have your advertising capabilities multiply.

Marketing 78

Marketing Planning Advertising Consumer 78

Store Growers

JANUARY 29, 2019

The company launched back in 2015 with a $171,000 Kickstarter campaign. Free & convenient shipping. Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team. This kind of placement is the big leagues when it comes to online brand awareness advertising.

Advertising 64

Advertising Marketing Shopping Promotions 64

Retail Geek

NOVEMBER 23, 2021

Which is actually the single best performing S&P 500 stock for like a 10 year period 2005 to 2015 phenomenal stock travel name everybody knows it William Shatner excetera although they’re real secret sauce with what they did in European markets but. you know could close to twenty percent is unusual rare growth. [25:23]

Marketing 52

Marketing Merchant Services Advertising Shipping 52

Store Growers

MARCH 9, 2021

Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. Branded clicks account for 30% of all paid search traffic (about 17,000 visitors), but only 17% of the total ad spend ($30,064). Second are the advertisements. And in this calculation I’m not even including the free shipping).

Drop-Shipping 75

Drop-Shipping Promotions Shopping Accounting 75