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FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms

Hunton Andrews Kurth

This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements. The FTC issued two new guides for businesses on soliciting reviews, one directed to marketers , the other to online platforms.

Fashion 98
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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

Cadbury briefly introduced Vegemite chocolate in 2015, but then said it hadn’t been serious. Jim’s could fill a gap in the beauty market Industry researcher IBISWorld says Australia’s beauty industry is characterised by “market saturation and the wholehearted acceptance of its products by consumers”, which isn’t a good sign for Jim’s.

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Sabato De Sarno to hit Milan catwalk on Friday with high stakes Gucci debut

Inside Retail

Efforts to regain momentum at the label, which accounts for the bulk of sales and profits at Kering, have prompted broad change in the group’s top management. We don’t think that a margin reset would be badly received by the market,” said Carole Madjo, analyst with Barclays.

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Vasos extolled for accomplishments

Mass Relators

In 1983, Vasos was a recent graduate from Western Carolina University, having earned his degree in marketing. At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s He then served as Dollar General’s chief operating officer from 2013 until being named CEO in June 2015.

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How Away Uses Google Ads (Case Study)

Store Growers

Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space. Market and Revenue shares of the top US luggage brands. Away is close at 5%.

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How To Keep Your CPCs Sane (Holiday Edition)

Store Growers

While the above recommendations are pretty broad, in this post we’ll take a look at what changes you can make to your advertising campaigns. If you were struggling with getting your advertising profitable before the holiday season, then you’ll have a very hard time getting there over the next couple of weeks. They start going up.

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20 Halloween Ads to Inspire Your Own

Small Biz Trends

The Halloween season is also a prime opportunity for a successful marketing campaign. Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Halloween isn’t just for kids. Amazon Banner. Heinz Tomato Blood.