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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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Beekman 1802 Takes Live Shopping Program to the Next Level with NYC Event

Retail TouchPoints

Goat milk skincare brand Beekman 1802 took off in 2014 when it debuted on QVC and HSN. In late November the brand opened a holiday pop-up shop at Live Rocket Studios in New York City’s Seaport neighborhood. The Beekman 1802 Kindness Shop holiday pop-up store opened on Nov. Beekman 1802 holiday pop-up at Live Rocket Studios.

Shopping 278
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321
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Sephora’s MD on why brand agnosticism is the beauty retailers greatest strength

Inside Retail

Australia is one of the most attractive markets for both emerging and established brands, including LVMH heavy-weight Sephora. The worlds leading prestige beauty retailer has been trying to win over the Australian beauty customer since it opened its first store down under in December 2014.

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A world of payments in your hand

Inside Retail

As smartphone adoption soared globally though, shoppers increasingly sought the ease and convenience of shopping wherever they were on the same device. Rapid advances in technology answered that call, and today, thanks to new user experience and payment capabilities, the mobile is the command centre for shopping.

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How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

Retail TouchPoints

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and brands must adapt to stay ahead. Instead, todays consumer shops around and across various retailers to find the best product for them. In fact, the InMarket Index found that a single retailer makes up less than 0.5%

Consumer 147
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Stop & Shop Consigns Tobacco Sales to the Ash-Heap of History

Retail TouchPoints

Stop & Shop , which operates 360 supermarkets across Connecticut, Massachusetts, Rhode Island, New York and New Jersey, will end tobacco sales by Aug. The retailer also will host two cigarette buyback events in neighborhoods within its market area that have higher rates of smoking and smoking-related health issues. “Our

Shopping 147