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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

During that time Mark Jefferies, the CEO of Abercrombie & Fitch from 1992 to 2014 made a number of controversial comments about the brand including when he said that: “Abercrombie is only interested in people with washboard stomachs.” Competition from fast fashion retailers and the rise of athleisure lured customers away.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

Hedge fund manager Edward Lampert, who is also Sears’ former Chairman and CEO and largest shareholder, purchased the company in bankruptcy proceedings for only $5.2 If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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The Reasons Behind Starbucks’ Great Customer Experience

Indigo 9 Digital

But Starbucks has managed to do this across thousands of stores around the world. In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. It’s on purpose. She is working for an employer that cares about her and it shows.

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

Source: Bloomberg "[Forever 21] has lost much of the excitement and oomph which is critical to driving footfall and sales and is now something of an also-ran which is too easily overlooked," said Neil Saunders, the managing director of GlobalData Retail. An inability to leverage social media effectively. Do you like this content?

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Puma’s Strategy: 4 Keys to its Success

Indigo 9 Digital

We decided this is an area we want to be present in as a brand, we want to up our game,” said Erin Longin, general manager of Puma’s running and training business unit. “We One its key partnerships was with Rihanna who was Puma’s creative director from 2014 to 2017. Do you like this content? Focus on wholesale.

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Dollar Tree’s Strategy, 3 Actions its Taking to Stay on Top

Indigo 9 Digital

Raising prices not only allowed Dollar Tree to manage rising costs but it also allowed Dollar Tree to sell a broader range of merchandise, luring in new customers. Dollar Tree bought Family Dollar in 2014 for close to $9 billion but it has struggled to turn the chain around. Do you like this content? Assortment.

Grocer 52