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Fashion label Ena Pelly opens its first Melbourne store

Inside Retail

Australian fashion label Ena Pelly has opened its first physical store in Melbourne, coinciding with the introduction of EP Athleisure, a new sportswear line. Founded in 2014 in the South Melbourne Markets, Ena Pelly currently operates a direct-to-consumer website and 90 stockists around Australia, and is sold at David Jones and The Iconic.

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How a third-generation knitwear manufacturer aims to disrupt fashion

Inside Retail

Australian knitwear brand Mia Fratino is on a mission to disrupt the fashion industry and change for the better the way stores – and consumers – buy clothes. They sold the business in 2014, and I was approached by Tim Fitzpatrick, who was actually a competitor – his family had an operation in Sydney – and we joined forces.

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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Mys Tyler stylists will work with the community to help women of all shapes, sizes and ethnicities meet and learn about fashion.

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The Future of AR-Enabled 3D Scanning in Fashion Retail

Retail TouchPoints

While wearable tech developed by Google, Apple and others is still in development, sensors used in modern iPhones have already brought usable tech into consumers’ pockets. The Problem With Fashion Etail. Fashion comprises the largest segment of ecommerce retail, with a market size of over $500 billion in 2019.

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Crocs VP on building a store worthy of a cultural phenomenon, the foam clog

Inside Retail

The store spans 72 square metres and is looking to become the ultimate Crocs destination, where its full range that targets a wide range of consumers is on display. Melbourne is the fashion and culture capital of Australia. billion in 2014. billion, up from around US$3.96 billion recorded the year before.

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Claire’s Hires Children’s Place, Zara Vet as Chief Merchandising Officer

Retail TouchPoints

Her most recent job was as SVP of Global Merchandising and Strategic Partnerships at The Children’s Place , where she was responsible for creating and delivering product strategies for all brands across multiple channels of distribution, as well as leading operations for the wholesale and international franchise businesses from 2014 to 2023.

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How Axel Arigato designs its stores to be like art galleries and raves

Inside Retail

Starting with a single sneaker launch in 2014, the brand has expanded into other retail categories, including outerwear, streetwear and accessories to become a lifestyle brand for all ages — from children barely old enough to pronounce the name of the business to veteran fashion consumers. AJ: It’s been incredible.

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