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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

It’s hard to believe that the invention of the UPC — first used by railroads almost 100 years ago and then introduced to speed grocery checkout lines back in 1974 — hasn’t changed. And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said. But don’t count YouTube out. Know what your goal is.

Marketing 286
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How to join the dots between seemingly disparate customer demands; sustainability and value

365 Retail

Between 2014 and 2019, e-commerce returns rose 95% , and in the UK, it is expected to rise by almost another 30% by next year, driven mainly by clothing and footwear returns. This strategy is a nightmare for sustainability, encouraging a fast-fashion mentality and contributing to increased carbon emissions and landfill. .