Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
Retail TouchPoints
MARCH 15, 2022
TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said. You might not even want to run it on social media.
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