Remove 2014 Remove Checkout Remove Consumer Remove Fast Fashion
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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

It’s hard to believe that the invention of the UPC — first used by railroads almost 100 years ago and then introduced to speed grocery checkout lines back in 1974 — hasn’t changed. Consumers want more information about the products they buy, and retailers want more visibility into the products their customers buy.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. But don’t count YouTube out.

Marketing 310
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How to join the dots between seemingly disparate customer demands; sustainability and value

365 Retail

For the last decade, sustainability has been growing in the consumer consciousness; nearly 70% say it is important to buy from brands committed to sustainability. Research suggests that these high prices put consumers off sustainable options , so what do retailers do? Offer lower prices and put the planet in jeopardy?