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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful! Bella from Bella Rosa Sticker Books said “Spring Fair has been a fantastic ‘spring’ board for us a small, independent family run business.

Fashion 59
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Jason & Scot Show Episode 316 Annual Predictions 2024

Retail Geek

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok.

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Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

The more uncertainty there is in the market it feels like the more advertisers in general want to move. 45:55] Big trend is social commerce and Tick-Tock right and so one of the things I was super interested in was. We need way more into it than they have years past or did anything wildly different the other. [45:55]

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