article thumbnail

Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity. With those kind of numbers in play, it’s no surprise that competition in the space is fierce, and retail is a central battleground. And with 50% of global spending in the U.S.

article thumbnail

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said. As it grows, the world of influencer marketing is becoming much more sophisticated and nuanced. To create campaigns that perform, Dulay offered three tips: 1. Know what your goal is.

Marketing 272
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

Ginny Major, eCommerce Home & Living Category Manager, TikTok Shop Global said “Collaborating with Spring Fair has been essential in educating the industry about the value of TikTok Shop and the future of social commerce. We’ve made connections with so many remarkable businesses and eagerly await returning for Autumn Fair.”

Fashion 59
article thumbnail

Jason & Scot Show Episode 316 Annual Predictions 2024

Retail Geek

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. For 2023, live streaming commerce, still not meaningful in the US. Number five prediction for Jason Retail Geek.

article thumbnail

Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

45:55] Big trend is social commerce and Tick-Tock right and so one of the things I was super interested in was. So I would say it Amazon live felt kind of incremental to me they clearly made some tweaks but they didn’t like it didn’t feel like they.

Apparel 66