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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

Marketing 344
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Wonder Buys Media Company Tastemade for $90 Million

Retail TouchPoints

This latest deal will provide Wonder with a content studio that has been producing both short- and long-form food and cooking videos since 2012. Walmart in February 2024 , and in March 2024 Wonder raised $700 million and announced plans to operate 90 physical locations by the end of 2025.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

At the 2016 Summer Games, the IOC and local organizing committee generated $31 million in revenue on retail sales of over $300 million , according to an IOC report, and the 2012 Games in London generated $119 million in revenue on almost $1 billion in retail sales. Bryan Wassel, News Editor. shoppers still need a bit of a nudge.

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Inside the Metaverse Mania: Experts Identify 4 Key Challenges and Opportunities

Retail TouchPoints

Over the course of the year, the NFT market surpassed $40 billion , and Morgan Stanley predicts that by 2030 the NFT market will be worth $240 billion. The virtual real estate market is booming. In 2012, 94% of teens had Facebook accounts, but in 2021 just 27% of teens said the same. Meta real estate and architecture.

Consumer 298
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Knobby founder talks e-commerce trends and global expansion

Inside Retail

Inside Retail’s Top 50 People in E-Commerce is an annual ranking of the most impressive and inspiring leaders in Australia’s online retail industry. Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics.

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

. “(The) combination would be a significant positive for PayPal’s ongoing monetization initiatives on both sides of its merchant and consumer platforms, especially if Pinterest’s social commerce platform gets integrated with Honey’s AI into PayPal’s destination app,” Wedbush analysts wrote in a note.

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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. social commerce sales rose 35.8%