Remove 2012 Remove Marketing Remove Returns
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White Castle Rolls Back Slider Prices to 2012 in Bold Value Play

Retail Wire

White Castle has rolled back the cost of its sliders to 2012 prices in an unprecedented, budget-busting move to drive store traffic and build customer trust. This deal kicks off May 9 in all markets except Florida, per the release. According to a company press release , a pack of six sliders will cost just $4.

Returns 147
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The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. This year marked the return of the in-person festival, held at Skylight at Essex Crossing in Lower Manhattan, alongside the virtual version.

Returns 246
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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

But this is only one side of the story; the ecommerce boom also led to a significant increase in return rates, which adds considerable logistical and cost implications, and eats into the bottom line. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue.

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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sales between 2007 and 2012. Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. It was one of the top players in the denim retail boom of the early 2000s.

Fashion 130
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Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store

Retail TouchPoints

The deal provides Wonder with a content studio that has been producing food and cooking content since 2012, and the eventual goal is to allow viewers watching a chef make a signature dish to then easily order it for delivery through Wonder, Grubhub or Blue Apron, Tastemade CEO and Co-founder Larry Fitzgibbon told the Wall Street Journal.

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BNPL: A Win-Win for Retailers and Consumers as the Holidays Approach

Retail TouchPoints

Innovative organizations that adapt their sales and returns infrastructure accordingly will reap the rewards of bigger basket sizes and repeat customers. In addition to BNPL, if a retailer has a solid — and potentially longer — returns window during the holiday season, consumers will take notice. BNPL and Retail Returns.

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The rise of recommerce: retail’s sustainable future

Inside Retail

Fast forward to today and the recommerce market is booming, thanks to a generational mindset shift combined with changes wrought by the global health pandemic that are driving consumers to adopt more sustainable shopping habits. All of which helped fuel a change in societal attitudes where the ownership of pre-owned goods is concerned.

Returns 246