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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. This agility improves campaign effectiveness and allows them to adjust strategies quickly in response to market changes.

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Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI

Retail TouchPoints

While Stitch Fixs human-centered approach to AI hasnt changed since it was founded in 2011, the world around the company has changed dramatically. Stitch Fix Transformation: Making the Exchange More Two-Way Its a good model; in fact, when Stitch Fix first came on the scene in 2011 it felt revolutionary.

Fashion 279
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Hoka’s president Robin Green on intentional innovation with the launch of Bondi 9

Inside Retail

When to innovate and iterate product Hokas original Bondi came to market in 2011 and revolutionised the performance shoe industry with its balance of extremely lightweight materials paired with maximal cushioning. Innovation is entwined into Hokas DNA every new product launch is grounded in years of research, engineering and testing.

Marketing 245
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Behind Eggslut’s fall in Asia: The harsh reality of the F&B market 

Inside Retail

This level of excitement is not uncommon for international F&B brands entering markets like Singapore and Hong Kong, where media hype and consumer curiosity often drive long lines. Founded in Los Angeles in 2011 by chef Alvin Cailan and his cousin Jeff Vales, the chain currently operates 12 locations globally. What went wrong?

Marketing 130
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How Poshmark’s In-Person Events Drive Livestreaming Results

Retail TouchPoints

PoshFest also creates opportunities for resellers to network with each other and capture compelling Instagram and TikTok -worthy content for their marketing channels. Community marketing is basically the new loyalty marketing, Young said. Now, were getting people who love the brand.

Marketing 147
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Søstrene Grene invests in European logistics hub to support UK expansion

A1 Retail

Group CEO and Co-owner Mikkel Grene commented, “The UK is one of our most exciting markets, with customers appreciating our unique blend of Scandinavian design and affordability. Founded in 1973 by the Grene family, the company has been under the leadership of Group CEO and Co-owner Mikkel Grene since 2011.

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Ikea Adds Opportunities to Earn Loyalty Rewards Throughout the Shopper Journey

Retail TouchPoints

in 2011 and has grown to more than 24 million members nationwide, and in September 2022 Ikea introduced new benefits to the program. From special discounts to surprise offers and personalized rewards, this new offering is our way of saying thank you for being part of the Ikea family. The Ikea Family program launched in the U.S.