article thumbnail

The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. The post The Iconic’s chief marketing officer on creating a campaign that turns heads appeared first on Inside Retail Australia.

Marketing 130
article thumbnail

‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers. The ‘Attenborough’ effect.

Fashion 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Resilience Training: Small Business Innovation During a Recession

Retail TouchPoints

And to avoid possible delivery delays, using more than one shipping carrier builds resilience as well and allows you to maintain more control over your ability to serve your customers. Innovation can be brought about in three ways: changes in technology; changes in the market; and changes to how products or services are used in a market.

Shipping 264
article thumbnail

Fast-growing Online Furniture Retailer ‘Bed Kingdom’ Opens New Liversedge Distribution centre

365 Retail

In addition, office space spread across three stories and a canteen area will become the new workplace for Bed Kingdom’s buying, marketing, and sales employees. Established in 2011 by Ashley Hainsworth following an initial £400 investment, the idea was born from a university project before becoming a fully-fledged business.

article thumbnail

Why Book Depository’s closure could be a “net benefit” for Australian booksellers

Inside Retail

Prior to its closure, it shipped to more than 120 countries and provided free delivery. The company also referenced the closure of Angus & Robertson and Borders in 2011, where Booktopia’s revenue immediately jumped by 20 per cent in the months following. Book Depository was already more expensive than Amazon for most titles.

Shipping 130
article thumbnail

Beer Cartel invites consumers to buy up shares in the business

Inside Retail

There are also plans to introduce investor perks such as free shipping and discounted pricing on beer. The funds raised through Birchal will be used to improve the website, logistics and marketing. From a marketing point of view, it’s about making more people aware of us. The website itself is such a big channel for us.

Consumer 231
article thumbnail

What’s on Levi’s agenda? Sustainability, supply chain and empowering people

Inside Retail

Bergh joined Levi’s in 2011, after a 28-year stint at Procter & Gamble. When you’ve got container ships stuck in the port at Long Beach, and consumers can’t get your product, you’re leaving money on the table, and that’s not a good thing,” Bergh said, adding “the name of the game is now supply chain resilience and agility”.

Shipping 130