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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130
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Beer Cartel invites consumers to buy up shares in the business

Inside Retail

There are also plans to introduce investor perks such as free shipping and discounted pricing on beer. The funds raised through Birchal will be used to improve the website, logistics and marketing. From a marketing point of view, it’s about making more people aware of us. The website itself is such a big channel for us.

Consumer 231
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Australian online clothing rental company GlamCorner is adapting its offering as more brands look to launch their own branded rental service amidst major changes in consumer behaviour. According to Future Market Insights, the global online clothing rental market is currently worth US$1.9 The ‘Attenborough’ effect.

Fashion 246
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Resilience Training: Small Business Innovation During a Recession

Retail TouchPoints

For example, if a lifestyle boutique is selling prepackaged beauty goods, it can expand into selling by-the-pump bulk soaps and lotions and refillable bottles to consumers looking for no-waste refills. Find New Ways to Serve Your Niche and Your Most Loyal Customers. Find New Ways to Serve Your Niche and Your Most Loyal Customers.

Shipping 273
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What’s on Levi’s agenda? Sustainability, supply chain and empowering people

Inside Retail

Bergh joined Levi’s in 2011, after a 28-year stint at Procter & Gamble. The business also plans to expand direct-to-consumer sales to 55 per cent of total revenue and triple e-commerce sales by 2027. Levi Strauss &Co has been around since 1853 and now sells product in more than 110 countries. The human touch is key.

Shipping 130
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Why Book Depository’s closure could be a “net benefit” for Australian booksellers

Inside Retail

Prior to its closure, it shipped to more than 120 countries and provided free delivery. I believe the ‘shop local’ message has been processed and many consumers are happy to contribute their hard earned money to sustaining jobs and businesses where they live.

Shipping 130
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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.