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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. Instead, its imperative that brands identify and market to those who are most likely to generate a high revenue over the customer lifecycle. How they do that is becoming increasingly important.

Marketing 289
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How to Revitalize Seasonal Businesses to Stay Open All Year

Retail TouchPoints

Another component that seasonal businesses must rely on to achieve year-round success is marketing, which is integral to any expansion plan for a seasonal business. Brandon Naughton has been the Marketing Manager at  Repicci’s Real Italian  since its inception in August 2020. 

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How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025

Retail TouchPoints

While there’s no magic answer, there are three key tactics marketers can use: data-driven pricing, personalized marketing and strategic use of AI tools. Marketing Efficiency: Doing More with Less Making a return on ad spend (ROAS) is becoming harder to achieve as advertising costs continue to rise.

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Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences

Retail TouchPoints

Born from 2010 onward, Gen Alpha has grown up surrounded by smartphones, voice assistants and digital wallets. He is an expert in developing, managing and executing go-to-market plans and strategies to facilitate business growth in the fintech industry across all key markets. Azimkhon Askarov is Co-CEO and Partner at CONCRYT.

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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

Founded as a small toy store in China in 2010 by Wang Ning, Pop Mart has grown into one of the leaders in the blind box industry. Emerging markets Global expansion is now a major growth driver for the business. Pop Mart’s revenue from international markets reached 13.5 billion RMB, accounting for 29.7 per cent last year.

Marketing 130
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Burger King’s ‘How To Train Your Dragon’ Collab Part of New ‘Family-First’ Marketing Strategy

Retail Wire

On May 27, a slew of menu items related to the upcoming live-action movie release of “How To Train Your Dragon” originally presented in 2010 by DreamWorks Animation Studios, a subsidiary of Universal, the latter of which is releasing this latest franchise entry will hit Burger King restaurants nationwide.

Marketing 130
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. Michael Buckley, True Religion’s president from 2006 to 2010 and its CEO as of 2019, has previously stated, “This consumer wants a deal. They’re not paying full price.

Fashion 130