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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 303
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Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008

Small Biz Trends

Figures shown in FreddieMac’s Primary Mortgage Market Survey (PMMS), show that as of June 16, the average rate on a 30-year loan is now 5.78%, rising from 5.23%. Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008. Mortgage rates have surged this week, moving up by more than half a percentage point.

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Aje trims head office workforce

Inside Retail

Aje has removed 20 head office positions as part of the company’s strategic review amid challenging market conditions. Founded in Melbourne in 2008, Aje now has stores across Australia and New Zealand and an e-commerce site for international orders.

Marketing 274
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Grown Alchemist taken private as L’Occitane sells stake to former CEO

Inside Retail

Grown Alchemist said the move will help it accelerate growth and drive development in key markets including North America and China. Founded in Australia in 2008 by Melbourne siblings, Jeremy and Keston Muijis, Grown Alchemist has a presence in more than 40 countries. ” The brand will be headquartered in London.

Marketing 264
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Propel Group to sell Driza-Bone business

Inside Retail

Driza-Bone, acquired by Propel Group in 2008, was merged with country apparel retailer RB Sellars in 2017. The deal, whose value has not been disclosed, marks Rinehart’s foray into fashion retail. The brand marked its 125th-anniversary this year. “We

Apparel 273
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ACCC to conduct enquiry on Australian supermarkets’ pricing and competition

Inside Retail

The ACCC will examine competition in the supermarket sector and how it has evolved since the previous inquiry in 2008. “Competitive markets encourage more attractive combinations of price and quality for consumers, as well as greater choice,” explains Keogh.

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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008. Some analysts have described Peter Alexander as an “unproven” brand outside of Australian and New Zealand markets. million for its first-half sales results.

Apparel 243