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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 307
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How 99 Bikes plans to return to profit with an electric-powered push

Inside Retail

A year later, Turner founded the Pedal Group, as a joint venture between the Turner family and Flight Centre in 2008. Pedal Group owns two separate businesses in the bicycle industry, 99 Bikes, a direct-to-consumer (DTC) retail operation, and Advance Traders, a bicycle wholesale business that the group acquired in July 2008. “At

Returns 130
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Windsor Fashions to ‘Capitalize on Return to Normalcy’ with 150 New Locations by 2023

Retail TouchPoints

During the 2008 recession, Windsor began expanding its footprint, and the retailer plans to do the same now as the waning of the COVID-19 pandemic spurs a resurgence of social occasions. The retailer refers to its model as a “Nationalized Boutique,” with each store featuring its own assortment unique to its market.

Fashion 278
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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008. Some analysts have described Peter Alexander as an “unproven” brand outside of Australian and New Zealand markets. million for its first-half sales results.

Apparel 243
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Naked Wines founder returns as chair as it delays full-year results

Retail Gazette

Having founded Naked Wines in 2008 and built the business to nearly £200m of revenues Rowan is well placed to support that goal.” “My thanks to David and the team for executing a challenging transition in a turbulent market,” Gormley said.

Returns 57
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Eid Festival returned to Westfield London for its third year

A1 Retail

Last weekend saw Eid Festival return to Westfield London for its third year, as local communities came together to celebrate the end of Ramadan. In the UK alone, the Ramadan economy is worth over £400m and retailers are increasingly targeting this consumer market to engage with the thousands celebrating Eid.

Returns 81
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eMarketer: COVID-19 Retail Recovery Will Take Longer Than ‘Great Recession’ Rebound

Retail TouchPoints

“The magnitude of the downturn and pace of recovery will be harder on the retail market than the Great Recession,” according to an article on the eMarketer site. After the 2008-2009 financial crisis, it took the majority of affected markets approximately one year for retail sales to return to pre-crisis levels.