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Boohoo and the cries of celebrity-driven “eco-conscious” campaigns

Inside Retail

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series.

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Why Snapchat is investing in Gen Z resale fashion app, Galaxy

Inside Retail

Shoppers can buy clothes directly from their favourite sellers and fashion influencers. The capital will also support a hefty marketing push to onboard more sellers, including brands. This allowed new commerce models to emerge, such as Nasty Gal Vintage, which began in 2006. Reduce, reuse, resell.

Fashion 147
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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Something has to be said about a first mover advantage, it makes things easier.

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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

Podcast about e-commerce and digital shopper marketing. 5:32] E-commerce and digital marketing obviously but it’s watchable and changeable, and movable and it can be with you the rest of your life that that led us to a whole design philosophy that now. [5:42]