Retail TouchPoints

JANUARY 18, 2023

The more efficient way to advertise on all job sites is to run job sponsorships through a programmatic job ad platform that will optimize where retailers show up based on real-time application data. Eric Holwell is SVP, Strategy, at Bayard Advertising.

Advertising 251

Advertising Marketing Consumer Management 251

Retail TouchPoints

JUNE 1, 2021

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. Check your tech.

Advertising 157

Advertising Consumer Accounting Management 157

Retail TouchPoints

AUGUST 20, 2020

With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners. Data As A Service. Follow The Leaders. Kroger and Walmart provide great examples to learn from.

Advertising 191

Advertising Net Profit Kiosk Consumer 191

Inside Retail

OCTOBER 21, 2022

I worked hard to become a manager for a group of stores, and I suppose I had a fairly competitive nature back in the day. He said, “I started my first advertising agency when I was 21. I landed the job of GM at General Pants in 2006, and then in 2010, I became CEO. It was really about the fact that I liked controlling things.

Boutique 246

Boutique Fashion Advertising Accounting 246

Mass Relators

DECEMBER 20, 2021

She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. After working in various capacities within that department, in 1983, he transferred into the advertising department as a marketing and research manager.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Small Biz Trends

DECEMBER 14, 2022

Management and Technical Assistance: The SBA’s 7(j) Management and Technical Assistance Program supports eligible small businesses in select regions that want to provide management and technical assistance to other small firms. The program has been around since 2006 and has awarded nearly $1 million in grant funds.

Jewelry 137

Jewelry Finance Management Advertising 137

Mass Relators

JANUARY 20, 2023

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s s management training program. At Eckerd, Vasos rose quickly through store operations ranks from assistant store manager to store manager, district manager and regional manager before joining Phar-Mor Food and Drug Inc.,

Beauty and Health 52

Beauty and Health Store Layout Merchant Services Advertising 52