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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. but are taking sentiment into account.

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Why Ksubi CEO Craig King reads a book a fortnight, and says you should too

Inside Retail

I worked hard to become a manager for a group of stores, and I suppose I had a fairly competitive nature back in the day. He said, “I started my first advertising agency when I was 21. By the time I was 35, I felt fairly polished in accountancy, P&Ls, human resources – areas I would have to be good at.

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Vasos extolled for accomplishments

Mass Relators

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s s management training program. At Eckerd, Vasos rose quickly through store operations ranks from assistant store manager to store manager, district manager and regional manager before joining Phar-Mor Food and Drug Inc.,

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5 Shopper Insight Fundamentals that still apply today

Shopper Intelligence

The challenges presented by new channels and technology demand knowledge to manage success, and many people have argued that they dictate completely new approaches to research. Do I need separate people to manage shopper insights versus consumer? What limitations we know are pretty easily avoided or managed.

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Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

Figure out what I was going to do next and I had coffee in 2006 with this fellow named Scott Wingo Jason who I think you may know and. Jason: [5:17] Yeah and I by all accounts those have been the best 15 years in the history of channeladvisor’s by. Jason: [4:34] It almost never goes well to have Scott coffee with Scott but yeah.

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