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How Formula One became marketing’s latest playground

Inside Retail

So-called ‘grid girls’ were barred from pre-start celebrations in 2018, and tobacco advertising was banned back in 2006. Logos of fuel companies, vape brands that circumvented tobacco advertising restrictions and banks were commonly seen on cars.

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Unlocking Success with Junk Removal Franchises: Your Complete Guide

Small Biz Trends

Founded in 2006 and franchising since 2012, it focuses on eco-friendly practices. Marketing strategies for junk removal franchises often include online advertising, social media campaigns, local community engagement, and partnerships with real estate agents or property managers.

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Digital ad revenues see biggest jump since 2006

Retail Wire

were up 35 percent, the biggest percentage gain since 2006, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Advertising on digital music and podcasts grew even more rapidly at 58 percent. Digital ad revenues last year in the U.S.

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Mitigate Worker Shortages by Streamlining Recruitment and Hiring Processes

Retail TouchPoints

The more efficient way to advertise on all job sites is to run job sponsorships through a programmatic job ad platform that will optimize where retailers show up based on real-time application data. Eric Holwell is SVP, Strategy, at Bayard Advertising.

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Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners. Follow The Leaders. Kroger and Walmart provide great examples to learn from. This, to me, is perhaps what’s needed to reshape retail.”.

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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel.

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Why Ksubi CEO Craig King reads a book a fortnight, and says you should too

Inside Retail

He said, “I started my first advertising agency when I was 21. I landed the job of GM at General Pants in 2006, and then in 2010, I became CEO. We were having dinner at his house, and he asked me to grab another bottle of wine from a room, and it was full of books, so I asked him, “What’s with all the books?”.

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