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Mitigate Worker Shortages by Streamlining Recruitment and Hiring Processes

Retail TouchPoints

Supply chain issues have made consumers short-tempered and frontline workers in retail often are on the receiving end of those frustrations. Holwell: Supply chains are easing and will help level-set consumer and employee frustrations. Eric Holwell is SVP, Strategy, at Bayard Advertising.

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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. Check your tech.

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Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners.

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Case Studies of Successful Retail Product Launches: Lessons Learned

Retail Bound

Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. Nintendo Wii In 2006, Nintendo launched the Wii, a revolutionary gaming console that changed the way people interacted with video games. Firstly, Nike created hype around the product by limiting its availability.

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How Video Making Became A Digital Marketing Trend

Retail Minded

Marketing trends evolve to accommodate consumer needs and behavior. On the other side, consumers are concerned about how these innovations impact their leisure time. . In 1980, advertisers made massive profits from Super Bowl commercials. Vlogs have become a very effective way of advertising products and services. .

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. In 2006, 12 years after Amazon went into business it launched Amazon Web Services (AWS). Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021. of Amazon’s revenue.

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How ex-Uniqlo global creative director Ken Leung got his start in fashion

Inside Retail

I started off in newspapers, and then I [was part of the team that] launched Monocle magazine in London back in 2006. KL: My background is actually in magazines. I worked in editorial for a long time. I wanted to move to New York and do something different, so I got on a plane, went to New York, and just went door knocking. .

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