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What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all. In 2006, 12 years after Amazon went into business it launched Amazon Web Services (AWS). Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021. of Amazon’s revenue.

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your Facebook advertising budget is running out) can be a blessing in disguise as it forces you to think of more creative ways to acquire new customers. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. As long as you can measure it."

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