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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Let’s not forget about advertising.

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

With online shopping the options for where you can purchase products and services are endless. your Facebook advertising budget is running out) can be a blessing in disguise as it forces you to think of more creative ways to acquire new customers. Macy’s is now adding small Toys “R” Us shops in 400 of its stores this year.