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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

JANUARY 11, 2023

Take mattress retailer Casper. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all. Let’s not forget about advertising. of Amazon’s revenue.

Advertising 98
Advertising Shipping Returns Fulfillment 98
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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales.

Beauty and Health 90
Beauty and Health Promotions Marketing Shopping 90
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