Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. That final “purchase trigger” could come from any one of hundreds of unpredictable interactions throughout the course of a shopper’s day or week.

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Retail TouchPoints

FEBRUARY 15, 2022

Inflation, product shortages and economic uncertainty are on everyone’s mind, from the White House to your house. So what changes should we expect to see in 2022? The supply chain crisis means an out-of-stock crisis for grocers, and empty shelves means unhappy and disloyal customers. Here’s my take: 1.

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Mike Anthony

SEPTEMBER 26, 2023

But if retail is changing, then manufacturers and suppliers (as well as retailers) need to adjust their strategies and plans to address each of the trends, to realize the huge opportunities that each offers, and to ensure that the (equally huge) threats they pose are understood and mitigated. But what can we do about it?

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Retail TouchPoints

SEPTEMBER 21, 2021

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. The End of Black Friday as we Know it: How to Plan for the Unplannable.

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Payment Services Customer Experience Consumer Advertising 218

Wiser

JUNE 20, 2023

Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. But crafting an effective promotions strategy requires careful planning and execution. What makes yours stand out from the rest?

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Retail TouchPoints

DECEMBER 13, 2023

With that in mind, one habit to consider paying extra attention to is your beauty routine. With shoppers gravitating toward more sustainable beauty products, brands should consider offering options that best fit their customers’ needs. Packaging Takes Center Stage So what does sustainable beauty really mean?

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Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. The most successful retailers know that with smart planning, the real rewards can run on long past the end of November. What deals outperformed others?

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Retail TouchPoints

APRIL 26, 2022

Rapid delivery services are changing the convenience store landscape by adding even more options for hungry shoppers to stock up on what they need on their own schedules. The rapidly growing retailer, which raised $100 million in a February 2022 funding round, plans to open 25 new stores in 2022 , with more coming in 2023.

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Retail TouchPoints

JANUARY 16, 2023

As consumers continue to turn to ecommerce shopping, CPG brands must find ways to win the attention of online shoppers to drive product sales. Much like a shelf in a physical store, customers use the digital shelf to browse, find and engage with brands. What Challenges do CPG Brands Face with Ecommerce?

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Retail TouchPoints

JULY 26, 2021

There are plenty of good reasons to sell direct, from higher margins to insulation from future pandemics, but succeeding at DTC requires a different set of skills than the B2B environment you’re used to. to visit your website. To acquire customers, having an online presence is a must. Building an Online Presence.

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Wholesale Payment Services Fulfillment Returns 275

Retail TouchPoints

SEPTEMBER 14, 2023

Supply chain experts agree that the most powerful solutions are those that use predictive analytics to place the inventory customers want in locations as physically close as possible to that end consumer — a simple theory that can be devilishly hard to put into practice. in an interview with Retail TouchPoints.

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Retail TouchPoints

JUNE 15, 2022

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital, to seeing that it’s the role of the store that is changing — and a vital one at that. So how then do retailers balance the reduction of footprints with heightened CX? Appointments.

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Retail TouchPoints

AUGUST 16, 2021

Returns provide brands and retailers the opportunity to delight their customers. Historically, returns have been viewed by brands and retailers as a ‘necessary evil’ A study by Shopify states that 44% of distribution center leaders see returns as a ‘pain point,’ a cost center that needed to be tolerated.

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Wiser

MAY 22, 2023

In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce , 80 percent of customers now consider the experience a company provides to be as important as its products and services. What Is Brand Equity & Why Is It Important?

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Wiser

APRIL 26, 2022

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy. What is Merchandising?

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Retail TouchPoints

MAY 12, 2022

Not everyone has the resources that multi-billion dollar global corporations like Facebook or Microsoft do, so how can SMBs possibly hop on the metaverse bandwagon? By following a few best practices, small and local retailers can prepare for the metaverse and reap the benefits that come from digital interactive customer engagement.

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Retail TouchPoints

MARCH 4, 2021

Retail success is dependent on understanding and meeting the needs of shoppers. But what happens when your customers unexpectedly shift their behaviors and years of data goes out the window? COVID-19 has upended customer preferences and behaviors, and these new habits will likely continue after the pandemic ends.

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Retail TouchPoints

FEBRUARY 18, 2022

The whole idea of what portion of the buying journey is digital versus physical has shifted,” said Ricardo Belmar, Director of Partner Marketing for Retail and CPG at Microsoft in an interview with Retail TouchPoints. “We’ve Other items executives listed as high priorities included loyalty programs ( 51% ) and site performance ( 43% ).

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Retail TouchPoints

NOVEMBER 9, 2023

“Right before we launched, I had a panic attack when I did the math of how many customers we would need to survive,” recounted Andy Hunter, Founder and CEO of Bookshop.org in an interview with Retail TouchPoints. “It and Hunter estimates that the site has saved as many as 400 bookshops from going out of business.

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Shopping Fulfillment Accounting Promotions 295

Retail TouchPoints

SEPTEMBER 28, 2021

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Unfortunately, many retailers are still struggling to figure out how to create an experience that engages shoppers and their wallets — both in person and online. Here are three ways to make sure your brand stands out.

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Retail TouchPoints

DECEMBER 13, 2023

These types of stores instill a sense of belonging and connection, which in turn leads to brand loyalty. What we haven’t seen as much of the last few years are inspiration-driven concepts. You can add to the stickiness of a brand, but also empower others to do good. The H&M Move concept is a great example.

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Loss Prevention Visual Merchandising Sporting Goods Store Operations 271

Inside Retail

MAY 10, 2022

According to KPMG, ‘earn and burn’ loyalty programs are losing their lustre and instead, the way forward is for retailers to pursue personalisation at scale. Third-party cookies are due to sunset by the end of this year and time is running out for retailers that haven’t come up with a new plan.

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Advertising Consumer Planning Returns 130

Retail TouchPoints

SEPTEMBER 20, 2021

Altogether, this gives any retailer that carries outdoor goods the power to reach a promising cohort of new customers. Moreover, it provides a golden opportunity to build brand loyalty for retailers that are willing to go the extra mile to meet their needs. Newcomers to the Outdoors Need an Education.

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Retail TouchPoints

JULY 20, 2022

Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? The report also identified four broad areas that would benefit the most from focused retailer investment: • The mobile experience; • Search as a branded discovery vehicle; • Social proof for products; and.

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Consumer Customer Experience Inventory Management Shopping 248

Wiser

JULY 25, 2023

But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty.

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Promotions Advertising Marketing Planning 147

Retail TouchPoints

DECEMBER 9, 2020

As a result, marketers need to work harder to sell to young Americans. It’s not enough to segment based on generation: Marketers must understand the motivational trends that guide shoppers. That means your marketing efforts should treat each consumer as an individual, personalizing each sale. Support customers’ well-being.

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Marketing Specialty Store Consumer Returns 149

Retail TouchPoints

AUGUST 14, 2020

Gen Zers are currently the largest and most influential generation of shoppers in the U.S., We are already seeing that 46% say they plan on saving more of their earnings over the next five years, and 63% are currently concerned about the impact of COVID-19 on their ability to make money. and COVID-19 has had a serious impact.

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Merchant Services Shopping Payment Services Customer Experience 262

Inside Retail

NOVEMBER 29, 2022

The record-high cost of doing business in Australia is passing prices on to consumers . This adds pressure to suppliers trying to optimise prices for both retailers and shoppers. Get to know customers to understand and influence their inflationary shopping behaviours. per cent annually. to instil pricing trust.

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Retail TouchPoints

JULY 16, 2020

Shoppers have slowly begun to accept brick-and-mortar’s return: 22% have increased their willingness to set foot into a grocery store or pharmacy since March, according to data from Resonate. Only 24% planned to increase their online grocery orders in June, while 12% are starting to decrease their online grocery usage.

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Returns Apparel Store Layout Specialty Retailers 243

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). How Farfetch Boosted Customer Satisfaction 25% with Customer-Centric AI.

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Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. The company clearly plans to exploit these advantages as it pushes full steam ahead with a slate of new shopping features and new leadership at the helm.

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Wiser

JULY 27, 2021

When you think of a strong brand, what comes to mind? Pushing the boundaries of what’s feasible within an industry? No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset.

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Markdowns Marketing Management Advertising 158

I Vend

DECEMBER 13, 2022

They increase sales, build loyalty, and delight customers. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. Read more The holiday season is when promotions do their best work. There is no doubt about the popularity of promotions with shoppers. Increase sales conversion by 10-15%.

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Promotions Employee Engagement Checkout Returns 95

Storis

APRIL 18, 2024

Furniture retail customers gravitate to brands that understand their needs and incentivize their loyalty. Crafting enticing reward and membership programs is a competitive advantage, especially as customers are inundated with choices and retailers compete on overlapping product offerings.

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Payment Services Customer Retention Promotions Accounting 52

Small Biz Trends

JULY 8, 2021

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7%

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Specialty Store Specialty Retailers Social Commerce Advertising 138

Storis

APRIL 12, 2024

Furniture retail customers gravitate to brands that understand their needs and incentivize their loyalty. Crafting enticing reward and membership programs is a competitive advantage, especially as customers are inundated with choices and retailers compete on overlapping product offerings. What is Customer Lifetime Value?

Payment Services 52

Payment Services Customer Retention Promotions Accounting 52

Rangeme

JUNE 14, 2022

As shoppers look for the lowest prices and are ready to shop around at different stores, loyalty programs are becoming key to retaining consumers. Loyalty programs are popular in the U.K., Users also receive limited time offers, based on what they most frequently buy. Grocery store loyalty programs in the U.S.

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