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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love. The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces.

Consumer 298
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How Luxury Brands Like LVMH Unlocked Value Amid COVID

Retail TouchPoints

is still a developing market. And while Erwan Rambourg, author of Future Luxe: What’s Ahead for the Business of Luxury, points out that that characterization isn’t exactly true to begin with, the pandemic may put the idea to rest for good. billion ( 31% ) of the total global market. Anish Melwani, Chairman & CEO of LVMH Inc.,

Consumer 299
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

New store openings are expected to increase customer engagement by making the brand more accessible to a wider community of new and existing shoppers, and allowing for products, culture and events to be showcased. As an omnichannel retailer, making it easier to shop the brand is the main priority, Shaughnessy told Inside Retail.

Planning 264
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An emotionally connected customer community leads to better marketing ROI, says study

Retail Focus

Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing investment, a new study 1 by loyalty and engagement platform, LoyaltyLion has found. Fiona Stevens, Head of Marketing at LoyaltyLion said “The ecommerce landscape is changing.

Marketing 147
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Costco’s Sales Strategy: How it Gets You to Spend More

Indigo 9 Digital

That’s the Costco effect, it’s not an accident, it’s by design that you end up spending more than you thought you would. Costco knows how to get customers to spend more money and other retailers can learn a lot from the retailer who generated $223 billion in its 2022 fiscal year about what tactics they can employ to boost their own sales.

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5 Behavioral Science Tips to Boost Ecommerce Conversions

Independent Retailer

Ecommerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into sales. By designing solutions that align with our psychology, we can make it easier for shoppers to do things they already want to do. by Darwin Liu. Use Social Proof.

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What Retailers can Learn from Theme Parks in the Wake of COVID-19

Retail TouchPoints

This prioritizes success metrics such as dwell time and per-capita spending. Traditional retail obviously doesn’t have the natural draw of theme parks, but the underlying principle of focusing on the guest experience first and foremost can be key to turning a location into a destination and driving more foot traffic.

Returns 179