Retail TouchPoints

APRIL 10, 2024

Businesses across the spectrum have benefited hugely from the rise of the “ surveillance economy ” — the business of gathering and using data about consumer behavior for profit — but the impact to consumers is much less straightforward. But if that economy is based upon surveilling consumers, there’s an inherent betrayal.

Consumer 278

Consumer Finance Marketing Accounting 278

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. ” This year’s survey encompasses the opinions and behaviors of 2,020 U.S.

Consumer 310

Consumer Shopping Planning Management 310

Fashion Retail

MARCH 18, 2024

Continuing the series of conversations with RBC Capital Markets, a collaboration which began several years ago, this time revolves around discussions on the market situation in Spain, its characteristics regarding retail sales costs, as well as variations in consumer behavior in Europe and Spain, pre-owned market outlook, among other topics.

Marketing 59

Marketing Retail Marketing Fashion Consumer 59

Retail TouchPoints

MAY 24, 2023

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers.

Consumer 297

Consumer Marketing Finance Shopping 297

Retail TouchPoints

SEPTEMBER 2, 2022

To capitalize on this new market opportunity, brands and retailers must understand what Gen Z consumers want and expect from the brand experience. The Retail Influencer Network , an exclusive group of senior business leaders and influential investors and analysts founded by Berns Communications Group, will gather in New York City Sept.

ATS 262

ATS Consumer Marketing Fashion 262

Retail TouchPoints

SEPTEMBER 9, 2022

in tech and industry conversations undoubtedly is impacting digital transformation plans, as brands and retailers strive to adapt to new customer behaviors and expectations. The rapid emergence and dominance of Web 3.0

Finance 304

Finance Customer Experience Payment Services Consumer 304

Retail TouchPoints

APRIL 5, 2023

Consumers and retailers are turning to resale more than ever amid economic uncertainty, according to ThredUp ’s 11th annual Resale Report , conducted by GlobalData. consumers ( 52% ) shopped secondhand apparel in 2022. The reason I call that out is because, what the online resale market does for the consumer is make everything easier.

Fast Fashion 277

Fast Fashion Apparel Fashion Consumer 277

Retail TouchPoints

DECEMBER 20, 2023

With every conversation, my goal is simple: to have candid and at times challenging conversations around some of the industry’s hottest topics and trends. However, retailers’ approaches can vary significantly depending on their goals, product and service offerings, as well as their employees’ behaviors and preferences.

Advertising 264

Advertising Store Operations Merchant Services Wholesale 264

Retail TouchPoints

JANUARY 12, 2021

The first day is also jam-packed with discussion around the topics currently dominating retail discourse as the vaccine rollout begins. Consumer behavior: Making sense of the aftermath of uncertainty: Preliminary research shows that collective consumer sentiment is shifting weekly.

Consumer 259

Consumer Retail Trends Returns Customer Experience 259

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers. Prediction 2: Diversification of fulfillment services will be key to omnichannel success.

Fulfillment 278

Fulfillment Social Commerce Customer Retention Consumer 278

Retail TouchPoints

FEBRUARY 17, 2021

in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. Reward Your Most Loyal Customers.

Target Market 292

Target Market Marketing Kiosk Promotions 292

Retail TouchPoints

MARCH 24, 2021

consumers spent an estimated $14.9 As a result, CBD brands are getting innovative with their marketing tactics in order to engage new customers and educate consumers about an often misunderstood subset of the cannabis industry. The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector.

Consumer 317

Consumer Advertising Marketing Accounting 317

Retail TouchPoints

JUNE 29, 2021

After the initial rush to stock up on essential goods in the early months of the pandemic, traditional brick-and-mortar operations experienced decreased foot traffic in-store as consumers turned to grocery delivery services and ecommerce to secure items they needed from the safety of their homes.

Payment Services 276

Payment Services Checkout Customer Retention Kiosk 276

Mass Relators

JANUARY 24, 2024

CHICAGO – The Kearney Consumer Institute (KCI), an internal think tank of global strategy and management consultancy, released its inaugural Consumer Stress Index on Wednesday. In doing so, the Kearney Consumer Stress Index seeks to better understand consumer needs and behaviors, identifying new patterns and spend implications. “In

Consumer 52

Consumer Finance Management Marketing 52

Retail TouchPoints

SEPTEMBER 28, 2022

Retail brands and consumers alike are feeling the pressure of inflation. In the first part of an exclusive four-part series developed in partnership with McKinsey , The Future of Retail Growth , we dig into the pressures impacting consumer behaviors and spending patterns.

Consumer 162

Consumer Accounting Grocer Finance 162

Retail Focus

NOVEMBER 3, 2023

By adopting the latest digital technologies, retailers can keep pace with the ever-evolving nature of consumer expectations. Consumer behaviors tend to move with the current times, hence opting for the new digital space. Efficiency Consumer behaviors show that they prefer conducting business with retailers simply.

Supply Chain Management 130

Supply Chain Management Customer Experience Consumer Management 130

Hyken

MARCH 18, 2024

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. I love repeat business. The next step is loyal repeat business.

Customer Experience 66

Customer Experience Fulfillment Promotions Consumer 66

Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

Consumer 328

Consumer Thrift Store Fashion Marketing 328

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally.

Consumer 264

Consumer Marketing Retail Marketing Advertising 264

Retail TouchPoints

AUGUST 3, 2020

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research. for trusted brands and 23% for ethical products.

Consumer 279

Consumer Fulfillment Retail Trends Shopping 279

Wiser

DECEMBER 29, 2021

We covered pricing tips, in-store execution, eCommerce ideas, shopper behavior, and much more. We added some new topics to this blog, first published way back in 2013, on the perks of dynamic pricing and how you can implement this type of pricing strategy in your business. Shelf space was a hot topic in 2021.

Consumer 147

Consumer Promotions ATS 147

Retail TouchPoints

MARCH 16, 2023

Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail.

Merchant Services 321

Merchant Services Visual Merchandising Advertising Management 321

Retail Focus

APRIL 11, 2024

Personalized Customer Experience Data-Driven Insights – Digital coaching platforms give retailers deeper insights into the preferences and behavior of their customers by using consumer data. In short, microlearning is making training material that is bite-sized and concentrated on a specific topic or subject.

Customer Experience 130

Customer Experience Promotions Marketing Shopping 130

Retail TouchPoints

JANUARY 19, 2022

The consumer is looking for aspirational product stories and we have a unique opportunity to serve them in this space.”. But given how consumers have become more digitally engaged and environmentally focused, how is Louvet reimagining the brand and the way it shows up in the world? Heritage sometimes isn’t enough ,” Louvet admitted.

Department Stores 264

Department Stores Wholesale Consumer Fashion 264

Cisco Retail

MAY 6, 2022

Further, enterprises are moving data closer to the sources consuming it and are distributing their applications to drive optimized user experiences. From the cloud provider’s perspective, their data centers are simply giant resource pools for their customers’ applications to dynamically consume to perform computing and storage work.

Consumer 143

Consumer Accounting Fashion Location 143

Retail TouchPoints

JUNE 1, 2021

To effectively reach consumers and support publishers, marketers should be concerned about the quality of the publisher’s brand and the sentiment of the information their ads appear next to, instead of the generalized context. Here are some steps you can take today to help the advertising ecosystem thrive: Reward good behavior.

Advertising 200

Advertising Consumer Accounting Management 200

Mike Anthony

SEPTEMBER 26, 2023

The starting point is to recognise that consumers’ and shoppers’ priorities will change as the economic climate shifts. Focus on the consumers and shoppers that will deliver most value The starting point is to understand which shoppers are important, and which are not (or less). Shoppers’ normal behavior is disrupted.

Retail Trends 100

Retail Trends Fulfillment Advertising Planning 100

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. We will cover topics like understanding what makes the audience tick and developing strategic branding that digs deeper than just logos and packaging. So keep an eye out for more CPG marketing magic….

Marketing 98

Marketing Advertising Promotions Consumer 98

Retail TouchPoints

FEBRUARY 22, 2023

The shopping mall’s identity crisis has been an oft-discussed topic in the retail industry. During the pandemic, focus shifted to ways shopping malls were attempting to make shopping faster, easier and safer for consumers with curbside services offerings and other omnichannel capabilities. It diluted the whole thing.

Consumer 306

Consumer Department Stores Shopping Clienteling 306

Retail TouchPoints

OCTOBER 23, 2020

“To me, it’s not saying Halloween is less important — it’s actually more important if you look at the penetration of Halloween topics — but the fact that people are migrating more to ecommerce means there’s other behavior at the top of search that’s drowning out the amplification you would normally see.”.

Planning 194

Planning Consumer ATS 194

Retail TouchPoints

FEBRUARY 16, 2022

The metaverse — a parallel digital reality where users can navigate virtual worlds and engage with others — is the hottest topic in ecommerce right now. One thing that is certain: participation in the metaverse will expose global consumers to brands, products and services they may never have encountered in the physical world.

Payment Services 264

Payment Services Location Consumer Fulfillment 264

Retail TouchPoints

OCTOBER 12, 2022

The COVID pandemic of 2020 and 2021 put retail CEOs through some serious tests: supply chain delays, shifting consumer desires, brick-and-mortar stores vs. online shopping and competitive pressures related to each of the foregoing. Leadership is a hard job. Effective and successful leadership is even harder.

Accounting 263

Accounting Management Consumer Marketing 263

Mike Anthony

AUGUST 28, 2023

By understanding why consumers or shoppers DON’T do something, we get a deep understanding of the situation, but also a big clue as to what the solution is too. How to create actionable insights – Remember that consumers and shoppers are different I know I’ve said this many times (and blogged about it a fair amount too!)

Consumer 100

Consumer Planning Returns Marketing 100

Retail TouchPoints

JULY 21, 2020

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. Track and target behavioral changes. Go back to foundational SEO initiatives. But once you stop spending, the traffic and sales dry up.

Merchant Services 225

Merchant Services Sporting Goods Accounting Shopping 225

Retail TouchPoints

JULY 7, 2022

Assign team members to brief the entire group on specific topics. Today’s marketers are dealing with new data challenges from changes in consumer behavior, government regulation and tech company policies. Build your expertise. Start reading more and sharing articles. Divide and conquer with your team.

Planning 295

Planning Advertising Marketing Consumer 295

Cisco Retail

AUGUST 23, 2021

His research focuses on technology trends as well as customer expectations and behaviors in retail banking worldwide. With over 35 years of experience in the financial services industry his research covers a variety of topics, from the back office to customer channels to technology governance at financial institutions.

Consumer 145

Consumer Marketing ATS 145

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . A strong first-party foundation will provide organized insight into customer behaviors and support business goals during a downturn. Marketing budgets are 9.5% of total company revenue so far this year.

Marketing 264

Marketing Advertising Marketing Spend Planning 264