Retail TouchPoints

JUNE 15, 2023

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. For instance, influencers are losing their pull with younger shoppers, while video games are gaining potential as digital marketing playgrounds. Old tools, new tools.

Marketing 312

Marketing Fashion ATS Consumer 312

Wiser

NOVEMBER 21, 2022

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

Marketing 147

Marketing Advertising Target Market Consumer 147

Inside Retail

MARCH 27, 2023

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product. Now it can be done digitally.

Fashion 246

Fashion Marketing Target Market Accessories 246

Retail TouchPoints

NOVEMBER 15, 2021

Thus, most brands don’t believe they can afford video, or continue to carve out only a bite-sized portion of their marketing plans for video. In fact, as we head into the holiday season, marketers will find that video may be just the thing to up their game this year. Fact: Video can help re-create those in-person shopping experiences.

Marketing 278

Marketing Advertising Consumer Shopping 278

Fashion Retail

MARCH 18, 2024

Continuing the series of conversations with RBC Capital Markets, a collaboration which began several years ago, this time revolves around discussions on the market situation in Spain, its characteristics regarding retail sales costs, as well as variations in consumer behavior in Europe and Spain, pre-owned market outlook, among other topics.

Retail Marketing 59

Retail Marketing Marketing Fashion Consumer 59

Retail TouchPoints

JULY 7, 2022

A common pitfall of influencer marketing at this level is “trying too hard to script the experience and pushing influencers into a corner,” said Lindsey Jerutis, General Manager at influencer platform ShopStyle Collective. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 290

Marketing Social Commerce Consumer Management 290

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Marketing 264

Marketing Advertising Marketing Spend Planning 264

Retail TouchPoints

FEBRUARY 17, 2021

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

Target Market 281

Target Market Marketing Kiosk Promotions 281

Inside Retail

DECEMBER 15, 2021

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

Marketing 264

Marketing Payment Services Wholesale Apparel 264

Retail TouchPoints

SEPTEMBER 21, 2022

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm Jeffries predicts that the rapidly growing market will reach $80 billion by 2025. This ownership in the brand’s community becomes incredibly significant for marketers. Fan Ownership.

Marketing 240

Marketing Consumer ATS 240

Small Biz Trends

SEPTEMBER 3, 2022

Finding out what is available and learning how to use them is key to reaching your audience in a digital market. American Marketing Association Chicago: Connex at Catalyst Ranch is an opportunity to network with leading marketers in small groups to better understand what is taking place in the segment. Reuters MOMENTUM.

Marketing 138

Marketing ATS Management 138

Retail TouchPoints

DECEMBER 16, 2021

Personalization is becoming an even hotter topic as restrictions on digital ad tracking force retailers to rethink how they learn about and target their experiences. Other participants in the round included Wellington Management, Whale Rock Capital Management, Pavilion Capital and existing shareholder Square Peg.

Marketing 298

Marketing Management 298

Retail TouchPoints

FEBRUARY 14, 2022

For people in the retail ecosystem, particularly marketers, the ads also offer valuable lessons that apply equally during the other 364 days of the year. This, of course, makes the stakes high for advertisers: not only is ad time costly (the average rates for a 30-second spot rose 5% this year to reach $4.8 Bryan Wassel.

Marketing 306

Marketing Consumer Advertising Promotions 306

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

Marketing 98

Marketing Advertising Promotions Consumer 98

Retail Focus

APRIL 13, 2021

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. BRIDGE market has been conceived as the connector between a diverse fresh food market, creative catering with products from local partners and a wide range of events.

Location 206

Location Marketing Space Planning Store Layout 206

Inside Retail

OCTOBER 12, 2022

Earlier this month, Inside FMCG launched the second annual Making it in Marketing report, in collaboration with Adobe, where we detailed a few of our favourite marketing campaigns from the past year and spoke to the people that made them happen. If there’s one brand many marketers could stand to learn a lesson from, it’s Oatly.

Marketing 130

Marketing Outdoor Returns Fulfillment 130

Retail TouchPoints

MARCH 25, 2024

About the Retail Innovation Conference & Expo The Retail Innovation Conference & Expo (also known as RICE) aims to bring together emerging brands and established omnichannel players alike to dig into the topics and trends shaping the future of retail. Read the article. Click here to read the article.

Social Commerce 259

Social Commerce Loss Prevention Customer Experience Customer Retention 259

Small Biz Trends

SEPTEMBER 10, 2022

From writing tips to SEO tools , here are their top content marketing suggestions for the week. Blogging is still one of the most prominent types of content marketing. But innovative new topics require inspiration. Amp Up Authenticity in Your Marketing. So how can you improve on both sides? Image: Depositphotos.

Marketing 133

Marketing Consumer 133

Retail Focus

FEBRUARY 6, 2023

These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. EuroShop 2023 will also be focusing on key topics such as Connected Retail, Smart Store, Energy Management, Third Places, Customer Centricity, Experience and Lively City Centres.

Visual Merchandising 304

Visual Merchandising Payment Services Management Marketing 304

LS Retail

JANUARY 5, 2022

©iStock/metamorworks Fifteen members of Forbes Business Council shared the steps entrepreneurs must take before successfully taking on a global market. Delaney wrote the best-selling book on this topic. It should be noted that contributors pay a fee for membership.

Marketing 73

Marketing 73

Retail TouchPoints

APRIL 22, 2022

Good news: you can satisfy your curiosity on these and dozens of other topics in one place, the 2022 Retail Innovation Conference & Expo , coming up May 10-12 at McCormick Place in Chicago.

Visual Merchandising 327

Visual Merchandising Fulfillment Store Operations Consumer 327

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With every conversation, my goal is simple: to have candid and at times challenging conversations around some of the industry’s hottest topics and trends.

Advertising 264

Advertising Store Operations Merchant Services Wholesale 264

Mass Relators

MARCH 28, 2023

WASHINGTON —The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, will hold its premier event for marketing and communications professionals in the wellness space—“ WellComms: Ignite! ”—on on May 4 and 5 in Washington, D.C. Special pricing for CRN members.

Marketing 52

Marketing Management Consumer ATS 52

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

Marketing 130

Marketing Advertising Consumer Returns 130

Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Retail TouchPoints

MARCH 13, 2023

“Brands that have a savvy understanding of creator-led social media and creator relations have a clear advantage in not only conceptualizing beauty content that resonates with their audience, but also in building genuine connections,” said Brent Mitchell, VP of Marketing, Social and Influencer at Sephora in a statement. “At

Marketing 240

Marketing ATS Consumer 240

Retail TouchPoints

DECEMBER 16, 2021

Chico’s FAS will offer two-hour delivery through Walmart GoLocal , starting in select markets including Chicago and Fort Myers, Fla., The partnership includes the Chico’s , White House Black Market and Soma brands. with plans to expand to other areas in 2022.

Clienteling 298

Clienteling Checkout Fashion Marketing 298

Retail TouchPoints

MARCH 7, 2024

For example, I have an 11-year-old daughter who loves Hot Topic , a retailer that has stayed very relevant [with its target audience]. He had been selling at farmer’s markets, but he’s mastered both the design and the guest experience with these stores. For other retailers, you have to find your niche. How do people identify with it?

Outdoor 279

Outdoor Fulfillment Shopping Marketing 279

Retail TouchPoints

JANUARY 14, 2024

Resources will cover a broad spectrum of topics, including optimizing supply chains , creating personalized customer experiences , enhancing security and compliance , scaling operations and futureproofing retail.

Customer Experience 301

Customer Experience ATS Marketing 301

Retail TouchPoints

AUGUST 6, 2020

Influencers have become a mainstay in the beauty marketing world. But because skincare brand TULA exists at the intersection of beauty and wellness, CEO Savannah Sachs felt that the budding brand had to take a different approach to influencer marketing.

Marketing 198

Marketing Beauty and Health Consumer Social Commerce 198

Retail TouchPoints

MARCH 16, 2022

Lori Greiner has created and marketed more than 800 successful products and holds 120 U.S. and international patents. Daymond John launched FUBU on a $40 budget and over time turned the concept into a $6 billion dollar brand.

Marketing 277

Marketing 277

Star Miconics

OCTOBER 6, 2023

Farmers markets are a beloved tradition, offering fresh, locally sourced produce, handmade goods, and unique treats. The landscape of cannabis commerce in New York is transforming with the recent approval of cannabis farmers markets by state regulators. So, here’s what cannabis vendors need for the ideal farmers market POS: 1.

Payment Services 97

Payment Services Marketing ATS Checkout 97

Retail Minded

JULY 3, 2023

Marketing is no exception. The use of artificial intelligence in retail marketing allows to develop and improve many things. In the article below, we will consider the role of artificial intelligence in retail marketing and its impact on modern business. All these and similar technologies improve the marketing industry.

Retail Marketing 52

Retail Marketing Marketing Advertising Planning 52

Retail TouchPoints

APRIL 4, 2024

So while developments like in-store ad placements and bringing in non-endemic ad dollars may be the topics generating buzz, the advance that’s most crucial to retail media’s continued growth will be the decidedly less sexy matter of standardization — the same standardization that other digital ad platforms now routinely offer.

Advertising 278

Advertising Consumer Marketing Accounting 278

Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. Personalization is at something of a crossroads.

Consumer 306

Consumer Marketing Planning ATS 306

Retail TouchPoints

APRIL 22, 2021

New options include topic targeting within Facebook In-Stream video, Instagram Reels Ads for mobile devices and custom Sticker Ads in Facebook Stories. More than 20 machine learning-powered video topics are available when retailers select the In-Stream Only placement and brand objectives for their campaign.

Advertising 279

Advertising Management Marketing 279