Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Now with Consult-a-Friend, they can get feedback on items they are considering directly in the app.

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Inside Retail

SEPTEMBER 7, 2023

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. The post Australia’s social commerce market tipped to top $2.67 billion by 2028. billion by 2028.

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Inside Retail

MARCH 7, 2024

But this year’s problem statements spanned the gamut of issues that not-for-profit retailers are facing in the current economy, from awareness to scale and operations-based issues, as well as social enterprise-centred issues.

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Inside Retail

NOVEMBER 7, 2023

Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands. Tan said that consumers are now increasingly prioritising products and brands that align with their environmental, ethical and social values.

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Retail Wire

DECEMBER 13, 2023

Social media use by teens is at an all-time high.

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Retail TouchPoints

MARCH 30, 2022

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Retail Wire

MAY 1, 2023

Social media shopping fraud grew to more than $1.2 billion last year, according to the Federal Trade Commission. Consumers between 18 and 29 are the biggest victims of these scams. Gen Z has grown up with a phone or iPad in their hands,” said Christine Halvorsen, a managing director at Protiviti.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. illuminates how brands can more effectively harness the social behavior of what they have dubbed “Gen Next,” the combination of Gen Z and millennials encompassing consumers aged 13 to 34.

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Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Social media influencer marketing spend by brands was around $16.4

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Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. The power of this new social experience design process is that it extends beyond the design and planning stage.

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Retail Focus

OCTOBER 9, 2023

Are you worried about getting your startup noticed on social media? It can be daunting to get started with your new business venture on social media, but keep in mind that every successful company will have started with 0 followers! Social media has a staggering 4.8 Social media has a staggering 4.8

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Retail TouchPoints

JULY 6, 2022

Although social commerce sales in the U.S. To capitalize on this growing opportunity, brands, retailers and even grocers are sharpening their social media strategies and placing authentic content creation at the center of everything they do. Social platforms are the ultimate “digital watering holes.”

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Retail TouchPoints

AUGUST 30, 2022

In response, Davines partnered with AI-powered commerce discovery platform Coveo to develop an ecommerce strategy that compensated for the loss of its salon presence, using an AI-powered approach that personalized the customer journey and also generated “buzz” — and demand for products — via social proof. Generating Buzz Via Social Proof.

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Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21

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Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. Retailers can’t see social as just a broadcasting tool anymore as it becomes the cornerstone of the omnichannel customer journey. Here, we break down three of the latest trends that are taking place in social commerce right now.

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Retail TouchPoints

JUNE 10, 2022

Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. in an interview with Retail TouchPoints.

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Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Redefining Social Shopping.

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Retail TouchPoints

NOVEMBER 2, 2022

to allow its merchants to directly integrate their online store with Snapchat in order to easily sync product catalogs and create ad campaigns on the popular social platform. SaaS ecommerce platform BigCommerce has teamed up with Snap, Inc. in a statement.

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Inside Retail

APRIL 26, 2022

Society is facing some significant social challenges. New players such as Canva are shaking up old business models by recognising companies have a social and moral responsibility to contribute towards solving the urgent challenges we face as a society. Social impact is good business. What is social impact?

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Inside Retail

SEPTEMBER 6, 2022

million entertainment and dining precinct called The Social Quarter. The post Chadstone unveils leisure precinct, The Social Quarter appeared first on Inside Retail. Melbourne’s Chadstone Shopping Centre has unveiled a new $71.3 Image source: Supplied.

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Inside Retail

OCTOBER 25, 2022

The budget focuses on social reforms such as greater access to childcare, paid parental leave, an increase in migration uptake and paid family and domestic violence leave coupled with increasing investments in the manufacturing sector and growing the skilled workforce.

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Retail TouchPoints

JULY 21, 2023

found that Threads has already achieved one-fifth of the weekly active user base of Twitter worldwide and 86 times the weekly active user base of Truth Social, which was deemed ”the largest Twitter rival in the U.S.” And every social platform has one: for inspiration and creativity, users go to Pinterest.

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Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3 billion active users, 3.76

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Retail TouchPoints

JULY 14, 2021

Our sense of the world has changed indelibly since the pandemic — but think about the potential of a new retail experience that combines any of these shared social activities. It optimizes social settings to attract customers in a way never done before. What if event architecture integrated dynamic merchandising?

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Retail TouchPoints

SEPTEMBER 16, 2021

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. earning $26.97

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Inside Retail

MARCH 5, 2024

Taking responsibility At Lush, we consider ourselves a socially responsible brand. To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. By this point, we had accumulated millions of followers across the platforms and recognised the power of social media for engaging customers.

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Inside Retail

AUGUST 17, 2022

Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry. Interested stakeholders are advised to submit their views to the commission by September 9.

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Retail Wire

MARCH 7, 2024

Social media users have recently taken to criticizing Five Guys for what they claim are exorbitant prices for their burgers and fries.

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Wiser

OCTOBER 4, 2023

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Overall, the influence of social media networks is profound and undeniable.

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Retail TouchPoints

JUNE 22, 2021

billion social media users across the globe — and the average person spending 144 minutes a day on social media platforms — brands are now increasingly using their social channels to create hyper-personalized shopping experiences, or risk losing out to digitally-savvy rivals. China’s Social Retail Scene Sets The Bar High.

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Retail Wire

JANUARY 11, 2024

A law in Ohio governing the social media accounts of kids may be breaching the First Amendment in "breathtakingly blunt" ways, and a federal judge has ruled that it cannot take effect next week as initially planned.

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Chute Gerdeman

APRIL 23, 2024

Social media and e-commerce allow users to browse, share, and buy directly within their social networks. See what's shaping the evolution of social commerce and how to adapt.

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Social Commerce 52

Retail Wire

DECEMBER 28, 2023

A recent Harvard study has found that social media companies have collectively made over $11 billion in U.S. advertising revenue from minors.

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Advertising 189

Retail Wire

FEBRUARY 8, 2024

States across the nation are taking the concerning impacts of social media on teenagers seriously. Officials in New York are advocating for restrictions to the algorithms that control a platform’s feed.

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