Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place
Retail TouchPoints
SEPTEMBER 14, 2022
is livestream shopping. Billed as the next big thing in digital commerce — based largely on the format’s huge success on social platforms in China — both TikTok and Facebook have made headlines in recent months with reports of scalebacks in their live shopping plans stateside. following disappointing results in the UK.
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