Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI
Retail TouchPoints
FEBRUARY 29, 2024
For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. Ultimately, it sounds like a no-brainer for a retailer, but managing a localized assortment can be quite complex. In a way, localization is personalization, something that the analysts at 84.51
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