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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. But how can retail professionals separate the hype from reality?

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Do Retail Algorithms Enhance Efficiency or Exclusivity?

Retail TouchPoints

On the business side meanwhile, retailers are now expected to deliver services that are not only convenient and safe but also more personalized. Retailers have turned to algorithms to reach these pandemic-era demands. Retailers have turned to algorithms to reach these pandemic-era demands. What is Algorithmic Bias?

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Track and target behavioral changes. Go back to foundational SEO initiatives.

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As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’

Retail TouchPoints

Following two lockdown-induced boom years, online retailers that were once investor and media darlings – Peloton , Stitch Fix , Rent the Runway , Poshmark , to name just a few — are now struggling for survival. Cook sat down with Retail TouchPoints to share what separates the strong from the weak in the tumultuous world of ecommerce today.

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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Amazon Is An Advertising Juggernaut, But Smaller Retailers Can Still Be Seen. The key to beating Amazon is winning where you can.

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Retail Statistics You Should Know

Small Biz Trends

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. Retail Statistics: The Big Picture. Retail Statistics: The Big Picture.

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How to Price Handmade Items

Small Biz Trends

Selling handmade products can be a profitable business. However, you need the right pricing formula to ensure you cover all your business costs and enough extra to grow your business. Here’s a guide on how to price handmade items for Etsy sellers and other handmade business owners. Some Useful Terms to Know.

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