Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.

Sporting Goods 264

Sporting Goods Accounting Promotions Consumer 264

Inside Retail

DECEMBER 3, 2023

It’s time to target people, not browsers. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Shopper Motion

DECEMBER 20, 2022

In today’s digital age, it’s no secret that online shopping has become a major part of the retail industry. With the convenience and accessibility of shopping from home, so many consumers turn to e-commerce platforms for their purchasing needs. The Importance of Connecting Online and Offline Shopping Data. . .

Shopping 52

Shopping Inventory Management Advertising Store Layout 52

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions. It personalizes the shopping experience so that each shopper feels special.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Theatro

MARCH 11, 2024

It has the power to craft detailed, engaging product descriptions and visuals, ensuring an up-to-date and immersive shopping experience for customers. In terms of safety, Generative AI can generate clear guidelines and interactive training materials, promoting a secure working environment.

Target Market 97

Target Market Promotions Shopping Marketing 97

Retail Bound

FEBRUARY 21, 2023

First and foremost, you should think about the product itself and the target market that it’s intended to reach. Is the product something that would attract customers in a store, catalog, or TV shopping setting? Also, does the target market have access to retailers who carry products like yours?

Target Market 52

Target Market Promotions Shipping Marketing 52

RETAIL MANAGEMENT SOFTWARE

AUGUST 18, 2023

As summer vacations wind down and the anticipation of a new school year grows, retailers are gearing up with back-to-school retail ideas for the annual shopping rush. After enduring higher prices last year during the pandemic’s aftermath, parents are now displaying price sensitivity and reevaluating their shopping approach.

Inventory Management 67

Inventory Management Promotions Payment Services Returns 67

Inside Retail

FEBRUARY 22, 2024

When it comes to consumer behaviour in Southeast Asia, Yau said that there is a preference for mobile shopping, social commerce, and personalised experiences. The bigger picture According to CNBC , Alibaba Group is putting more emphasis on its overseas business as domestic consumption growth is lagging.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Small Biz Trends

OCTOBER 21, 2021

This strategy will afford you the following competitive advantages: Brand loyalty: With a niche market, you engage with a smaller targeted audience. Because you run targeted ads specific to the needs of your target audience you cut your costs substantially when marketing your products and services. Casual Wear.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. The last thing you want to do is condition your consumers to only shop during sales.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Wiser

FEBRUARY 21, 2024

Studies show that the duration for out-of-stock items to reappear in online search results and shopping carts can extend up to a week, underscoring the importance of diligent inventory management. Data indicates that online grocery pickup garners higher average sales per trip, emphasizing the significance of this shopping method.

Inventory Management 78

Inventory Management Retail Trends Consumer Promotions 78

Wiser

JULY 11, 2022

A retail strategy is the process that retailers use to promote their products or services in order to build awareness and generate sales. This can be done in many ways, including both paid and organically generated marketing advertisements. 1: Identify Your Target Market. Are you marketing to them all?

Employee Engagement 146

Employee Engagement Advertising Promotions Marketing 146

Shopper Motion

DECEMBER 19, 2022

By collecting data on how shoppers move through the store, what products they interact with, and how long they spend in different areas, retailers can gain a deeper understanding of what drives sales and make informed decisions about store layout, product placement , and marketing efforts. The rise of in-store shopper tracking.

Store Layout 52

Store Layout Inventory Management Promotions Target Market 52

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130

Consumer Target Market Visual Merchandising Kiosk 130

Retail TouchPoints

OCTOBER 13, 2020

Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well.

Beauty and Health 279

Beauty and Health Shipping Target Market Consumer 279

Inside Retail

MARCH 14, 2024

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. The Priceline partnership opened the door to enquiries from other retailers. “We

Marketing 130

Marketing Target Market Wholesale Beauty and Health 130

Small Biz Trends

JUNE 7, 2022

The market for vegan brands is growing every day, and there is a growing demand for these products, making this a great business to get into. Starting this business can be a great way to help promote animal rights and sustainability while also making a profit. Vegan Coffee Shop. Vegan Ice Cream Vendor. Vegan Food Caterer.

Beauty and Health 111

Beauty and Health Boutique Promotions Wholesale 111

Inside Retail

OCTOBER 17, 2022

Yusof has noticed her customers in the higher income bracket are still shopping as per usual. However, for the ones in the mid-to-high income bracket, they seem to be shopping for good deals and will pounce once promotions are being offered. “We When is the next promotion? We just had our 10.10 Diversification was key.

Fashion 130

Fashion Promotions Target Market Apparel 130

Wiser

AUGUST 17, 2018

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Retail Gazette

JANUARY 31, 2024

This loyalty often translates into repeat purchases and positive word-of-mouth promotion. This organic promotion not only boosts brand awareness but also acts as a magnet for new potential customers who trust recommendations from their peers. Plus, customer engagement sparks innovation. Ever heard of augmented reality (AR)?

Promotions 57

Promotions Shopping Target Market Marketing 57

V Count

JANUARY 24, 2024

However, in-person shopping is demonstrating robust growth in the post-pandemic era, and studies suggest that physical shopping will continue to rise, while e-commerce’s growth will significantly slow down. The pandemic altered consumer behavior worldwide, and retailers suffered significant losses during this time.

Management 59

Management Store Layout Inventory Management Target Market 59

Wiser

JULY 20, 2021

Audits can capture a variety of data points, including shelf intelligence, promotional compliance, in-store experiences, field team execution, and more. One advantage of audits over focus groups is that a mystery shopping company (like Wiser) provides a layer of anonymity between the shopper and your brand.

Consumer 148

Consumer Target Market Marketing Shopping 148

Retail Minded

AUGUST 31, 2022

However, despite the obvious nature of social media advertising, it can be very difficult to focus on a specific target market. An email marketing campaign allows you to provide comprehensive information about your product to one or more niches that your research has identified. Build your own website.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail Minded

SEPTEMBER 12, 2023

Winning the International Market for Your Small E-Commerce Business Know Your Audience Before you can start selling to people from different countries, it’s crucial to understand who they are and what they like. Research their interests, culture, and shopping habits. Create a User-Friendly Website Think about shopping online.

Marketing 52

Marketing Shipping Target Market Promotions 52

Retail Minded

OCTOBER 1, 2023

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

Visual Merchandising 52

Visual Merchandising Jewelry Marketing Returns 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. The most important criterion was the size of the influencer’s base of followers.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail Minded

MARCH 31, 2021

You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. Even though this knowledge already gives you a way to focus your business identity and market niche, you must still consider your client base on a broad scale for this creates a better opportunity for success.

Advertising 119

Advertising Target Market Wholesale Consumer 119

V Count

FEBRUARY 26, 2024

Find Your Target Audience This is where new and innovative technologies come into play and make an impact right away. You can launch targeted marketing campaigns to meet your visitors’ demands and transform them into buying and loyal customers. However, being present online comes with its own pitfalls and peculiarities.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

V Count

FEBRUARY 26, 2024

Find Your Target Audience This is where new and innovative technologies come into play and make an impact right away. You can launch targeted marketing campaigns to meet your visitors’ demands and transform them into buying and loyal customers. However, being present online comes with its own pitfalls and peculiarities.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

Retail TouchPoints

APRIL 13, 2021

No matter how customers choose to shop, informed associates will be a key part of this process. Soon, they’ll need to find ways to make in-store shopping as convenient as online ordering. Buy Now, Pay Later: How Millennials & Gen Z Want to Shop. Listen to the session on demand. Listen to the session on demand.

Consumer 146

Consumer Payment Services Fulfillment Advertising 146

Rain Pros

AUGUST 17, 2023

Text Messaging (SMS) Marketing Encourage your current customers and target customers to opt into text message marketing and you’ll connect with those individuals with optimal efficiency. Text message marketing engages customers with messages tailored to their needs, desires and interests.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Rain Pros

APRIL 3, 2024

One of the best ways to achieve this is by running seasonal marketing campaigns and promotions on social media. Research by the Digital Marketing Association also shows that in-store video marketing can grow sales numbers by increasing customers’ impulsive buying tendencies.

Planning 52

Planning Promotions Management Marketing 52

Retail Bound

FEBRUARY 1, 2023

If you startup or D2c looking to take your product to the retail channels like stores, catalog companies, and maybe even TV shopping networks, it is important to know what strategies will be most successful. Selling to retailers can often seem daunting, but if done correctly and with a sound strategy, it can bring great success.

Target Market 52

Target Market Promotions Consumer Shopping 52

Wiser

NOVEMBER 14, 2017

In their study, Kibo found that “70% of shoppers expect free shipping for standard delivery during the holidays” and “70% of shoppers indicated relevant discounts make them more likely to visit/shop a website.” A full 88 percent cited free shipping, while 74 percent opted for discounts and promotions.

Shipping 83

Shipping Promotions Consumer Target Market 83

V Count

APRIL 10, 2023

Precise visitor flow data can help you develop targeted ads or launch tailored marketing and promotional campaigns. Creating a pleasant shopping experience for your visitors will also improve branding and increase customer satisfaction and loyalty.

Store Layout 52

Store Layout Promotions Customer Experience Target Market 52