Remove Customer Experience Remove Promotions Remove Shopping Remove Target Market
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Hitachi Vantara Offers Retailers Lidar-Based Grab-and-Go Self-Checkout

Retail TouchPoints

Hitachi Vantara has launched the Grab-N-Walk Out solution, which is designed to help customers take want they want, pay and leave with minimal friction. Hitachi’s automated shop technology uses lidar (light detection and ranging) sensors instead of relying on cameras and video.

Checkout 246
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How to Build a Better Retail Assortment Strategy

Wiser

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

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You Can’t Spell Retail Without AI

Retail TouchPoints

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions. In physical stores, we’re seeing AI used to improve the customer experience.

Checkout 306
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The Benefits of Connecting Online and Offline Shopping Data

Shopper Motion

In today’s digital age, it’s no secret that online shopping has become a major part of the retail industry. With the convenience and accessibility of shopping from home, so many consumers turn to e-commerce platforms for their purchasing needs. The Importance of Connecting Online and Offline Shopping Data. . .

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Sales Strategy and Technology

Wiser

Studies show that the duration for out-of-stock items to reappear in online search results and shopping carts can extend up to a week, underscoring the importance of diligent inventory management. Data indicates that online grocery pickup garners higher average sales per trip, emphasizing the significance of this shopping method.

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Maximizing the benefits of in-store shopper tracking

Shopper Motion

By collecting data on how shoppers move through the store, what products they interact with, and how long they spend in different areas, retailers can gain a deeper understanding of what drives sales and make informed decisions about store layout, product placement , and marketing efforts. The rise of in-store shopper tracking.

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5 Tips for Creating an Effective Retail Strategy

Wiser

A retail strategy is the process that retailers use to promote their products or services in order to build awareness and generate sales. This can be done in many ways, including both paid and organically generated marketing advertisements. Constantly Changing Customer Expectations. Maintaining Customer Loyalty.