Promotions Shipping Shopping Target Market 
Wiser
NOVEMBER 14, 2017
Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. Free Shipping and Discounts During the Holidays . What they initially found shows us why the choice between free shipping and discounts is often so difficult.
Retail TouchPoints
OCTOBER 20, 2021
The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.
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Retail TouchPoints
OCTOBER 13, 2020
Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well.
Wiser
AUGUST 24, 2017
Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. The last thing you want to do is condition your consumers to only shop during sales.
Retail Bound
FEBRUARY 21, 2023
First and foremost, you should think about the product itself and the target market that it’s intended to reach. Is the product something that would attract customers in a store, catalog, or TV shopping setting? Also, does the target market have access to retailers who carry products like yours?
Retail Minded
SEPTEMBER 12, 2023
Winning the International Market for Your Small E-Commerce Business Know Your Audience Before you can start selling to people from different countries, it’s crucial to understand who they are and what they like. Research their interests, culture, and shopping habits. Create a User-Friendly Website Think about shopping online.
Indigo 9 Digital
JANUARY 17, 2023
In May of 2021 Shein became the most downloaded shopping app on iOS and Android in the United States, with Amazon coming in second. Shein is vertically integrated allowing it to go from design to shipping in as little as three days. While Shein is based in China its target market is international. Source: Bloomberg.
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