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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

Retailers and their shoppers are whiplashed accordingly. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively.

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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

Retailers and their shoppers are whiplashed accordingly. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively.

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Omnichannel Pricing is Critical for This Year’s Back-to-School Shopping

365 Retail

Shoppers looking forward to having their school-age children back to in-person learning this autumn are eager to shop earlier and spend more than in recent years. Conversely, 78% of shoppers ‘often’ or ‘always’ shopped in store pre-COVID, which fell to just 39% in spring 2021. Science-Based Pricing is Now Imperative.

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Recharge Your Digital Pricing Strategies with Data Science

Retail Focus

But the grinding pressures of a lengthy global pandemic – shoppers avoiding in-store shopping where possible, lockdowns in non-critical retail verticals, parents juggling remote work and homebound kids – precipitated a rapid shift. Even post-pandemic, only 49% anticipate they will often or always shop in-store.

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Behind Apple’s price cuts and the competitive mobile phone market in Apac

Inside Retail

According to Reuters , the US tech giant slashed retail prices by as much as 500 yuan ($70) on select iPhone models. Apple’s price cuts come after the company chose not to raise prices for the iPhone 15 series during its September launch. or 12.12, people are anticipating better promotions from vendors.

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JD.com’s discounts and Apple’s price cut Lunar New Year retail strategies

Inside Retail

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. One of the best examples of this came from China, as Apple reduced its retail prices on select iPhone models by almost $70.

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Chemist Warehouse accused of price tampering during Black Friday sales

Inside Retail

Chemist Warehouse has been accused of inflating product prices across the Black Friday weekend, signalling ‘savings’ which were actually higher than the standard prices advertised before and after the shopping event. off of recommended retail price), respectively.