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What is Visual Merchandising?

Wiser

You might have the best products or prices on the market, but if your stores are bland or the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising? The Importance of Strong Visual Merchandising.

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Lego Opens Two “Store of the Future” Flagships

VMS

Lego Group (Billund, Denmark) has rolled out a new retail concept that the toy maker is calling its “store of the future,” the company announced on Wednesday. To help launch and promote the new concept, Lego has partnered with TracyLocke, a Dallas-based communications agency. Read the full release here.

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Athleta’s Fourth NYC Store Opens with Strong Focus on Community Events

Retail TouchPoints

Athleta’s mission to promote positivity is supported through messaging painted on the walls such as, “Wellbeing is found one step at a time,” and an illuminated “Power of She” sign. Another lounge offering the refuge of a cozy sofa can be found upstairs.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. The immediate future.

Consumer 130
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Lowe’s Creates a Shoppable Holiday ‘Home’ for Stranded Travelers this Thanksgiving Eve

Retail TouchPoints

The initiative, which is currently promoted via the brands’ social channels, is also aimed at helping travelers plan for Black Friday deals.

Shopping 268
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A Complete Guide to Point of Purchase Displays

Frank Mayer

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Final Thoughts.

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Tips for retail success

Retail Focus

It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years. Experiential retailing is a vital aspect of the retail marketing industry.