Wiser

SEPTEMBER 12, 2022

Retailers and brands are facing the same challenges. You might have the best products or prices on the market, but if your stores are bland or the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising?

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

VMS

JANUARY 20, 2022

Lego Group (Billund, Denmark) has rolled out a new retail concept that the toy maker is calling its “store of the future,” the company announced on Wednesday. To help launch and promote the new concept, Lego has partnered with TracyLocke, a Dallas-based communications agency. Read the full release here.

Visual Merchandising 74

Visual Merchandising Promotions Retail Marketing Marketing 74

Retail TouchPoints

NOVEMBER 22, 2022

“Customers often don’t entirely understand or think about Lowe’s as having all of the things in one place that they need for the holidays,” said Jen Wilson, SVP of Enterprise Brand and Marketing at Lowe’s in an interview with Retail TouchPoints.

Shopping 280

Shopping Consumer Planning Marketing 280

Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130

Consumer Target Market Visual Merchandising Kiosk 130

Retail TouchPoints

DECEMBER 6, 2022

Athleta’s mission to promote positivity is supported through messaging painted on the walls such as, “Wellbeing is found one step at a time,” and an illuminated “Power of She” sign. Another lounge offering the refuge of a cozy sofa can be found upstairs.

Checkout 278

Checkout Location Promotions Planning 278

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Final Thoughts.

Advertising 76

Advertising Visual Merchandising Kiosk Location 76

Retail Focus

SEPTEMBER 17, 2023

It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years. Experiential retailing is a vital aspect of the retail marketing industry.

Visual Merchandising 130

Visual Merchandising Promotions Marketing Retail Marketing 130