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Life Cycle Pricing: A Strategic Move for Your Business?

Wiser

Pricing plays a critical role in determining a product’s market position, sales growth, and profitability. A well-thought-out pricing strategy can be the difference between a product that flies off the shelves and one that lags behind. As such, pricing should ideally be modified to reflect these changes.

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Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Retail TouchPoints

The same could be true of all for-profit organizations, but the CPG industry is unique in its unrelenting pace of new product launches designed to woo or wow an audience that has grown accustomed to constant change. Of the 30,000 new consumer products released each year, most of them fail. existing knowledge). Better engagement.

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Amid Rising Prices, Demand for Fair Prices is Rising Too

Retail Focus

For those retailers creaking back to healthy business levels after the seesaw demand cycles, supply chain upheaval, Brexit trade disruption and forced store closures, an unwelcome new specter is rearing its head: inflation. Some of the most dramatic price rises came in sugar, which in May 2021 were up nearly 60% from April 2020.

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How smart new technologies are improving sales and reducing costs for retailers

Inside Retail

Retailers worldwide may be facing challenging times right now, but the evolution of technology – including the deployment of AI – is opening the way to dramatic improvements in productivity at all stages of the retail business model.

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How to Infuse Product Life Cycle Planning into Your Pricing Strategy

Wiser

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time. Let’s dig deep into the stages of the product life cycle and where pricing fits in. . Product Development.

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Good, better, best: How Myer is winning during the ‘shift to thrift’

Inside Retail

Retailers ignore this heightened awareness of ‘the value of a dollar’ at their peril. Shoppers will go elsewhere to get more for their money if retailers don’t come to the party. Creating choice One of the smart ways retailers are dealing with this move to mindful consumption is by giving customers choice. You get the drift.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Flexibility and timeliness are absolutely key when it comes to responding to fast-moving buying trends, as retailers must balance longer-term buying choices with customers’ shorter-term impulse decisions. There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time.