The Rise of the Branded Podcast: How and Why Retailers are Creating Their Own Shows
Retail TouchPoints
OCTOBER 11, 2022
Nearly 125 million Americans now listen to podcasts monthly, according to eMarketer. Perhaps more importantly, Insider Intelligence estimates that the time this group of listeners spends with their podcasts is 53 minutes per day. Podcasts in particular combine two things that do that. The other is that podcasts add in voice.
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