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What Is Social Commerce and Why Should You Care About It?

Wiser

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. It’s important to note that social commerce is related to, but not the same as, eCommerce.

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PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

Retail TouchPoints

The solution provider plans to expand the app’s current offerings to help c-stores attract new customers by receiving offers funded by CPG companies and streamlining enrollment in retailers’ loyalty programs. This will enhance the experience and utility of the app for its millions of users.”.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

TikTok’s timing is spot on, according to Terri Zimmer, Director of Content Strategy at the agile marketing agency Scrum50 : “We have seen brands we work with treat TikTok as a nice-to-have in their plans and not a must-have because of the lack of ability to prove out an ROI,” she said in comments shared with Retail Touchpoints.

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Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Retail TouchPoints

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

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Beyond Partners with X to Build Up its Growing Slate of Brands

Retail TouchPoints

The agreement also includes plans to spotlight Beyond’s brands during “key tent-pole events and holidays” as well as developing targeted commerce campaigns with the potential for “shopping integrations” down the line. “We board of directors in a statement. “We

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TikTok Tests Tool that Would Make All Content on the Platform Shoppable

Retail TouchPoints

In separate but related news, The Information is also reporting that TikTok plans to open studio locations in several U.S. Citing people familiar with the project, The Information reports that each location would feature multiple studios that could accommodate dozens of creators per day shooting livestreamed and promotional content.